Marketing
Account-based marketing (ABM) is a B2B sales and marketing strategy that requires both teams to collectively engage specific target accounts that are considered a good fit for the brand. It's a powerful, focused approach that targets specific, high-value prospects to convert them into sales.
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Your guide to account-based marketing (ABM)
For business-to-business (B2B) brands, it can be tough to convert high-value leads into customers. The key is to create personalized customer experiences that not only convert more B2B decision-makers, but also generate a higher ROI